Lateral Thinking meets Business Model Innovation

random wordsLateral thinking can be thought of as logical thinking but form a different starting point. If you are able to shift your starting point enough before your logical mind gets to work, you can find yourself with surprising results. Hopefully, novel ideas with some value that you just wouldn’t have thought of using regular logical thinking.

The use of random words is one of many techniques designed to disrupt your regular, left brain thinking and enable you to start thinking creatively. In this post, I’ll continue my theme of putting the innovation back into business model innovation by applying the random word technique to business model innovation.

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Using Random Words to Disrupt your Business Model

Lateral thinking is all about movement, and the deliberate movement of logical thinking to enable creative thinking. When it works, we can look backwards from our creative solution and make sense of the path we took to get there. But looking forwards “we just can’t get there from here”.

De Bono uses a number of techniques to achieve lateral thinking. One such method is random entry, the concept of using a different, randomly selected starting point as part of the creative problem solving process. You can do this with a well selected pool of words to be drawn on at random:

  • Bench, envelope, radio, landlord, candy, gutter, sword, motor, bag, chain, beer, shoe, egg, field, gun, wine, acid, parking meter, brick, lipstick, ring, ghost, peanut, olive, panda, salt, windsurfer, pilot, barbeque, arrow, turtle, hockey, tent, diaper, jam, silver, stomach, mouth, champagne, ashtray, x-ray, artist, storm, flamingo, truck, volcano, mud, ostrich, caviar, bubble, helmet, screwdriver, bath, dinner, key, rocket, coupon, Christmas, politician, chimney, herd, flute, subway, beer, dictionary, clouds, canister

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