How Creative Thinking Works

So far I have introduced a lot of different ways for thinking creatively such as getting the most out of brainstorms, asking questions and generally navigating your way through the creative thinking process. Today I’m going to walk through a framework for actually doing all f the steps you need to think creatively, and for getting something of value out the other side. The framework I’m going to walk through is called the Productive Thinking Model

Some models for creative thinking bring together logical and creative thinking, maybe using logical analysis to understand the problem and some sort of magic to come up with the ideas. Whilst earlier models relied largely on incubation and a flash of insight to come up with the creative magic, I prefer to open up out tool bag of creative thinking tools so we can be creative on purpose.

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