Have you ever met a creative Business Analyst? Is it even possible to think creatively in a left brain environment? Let me tell you a short story about embedding creative thinking into a bank’s IT department.
Design Thinking starts with the end in mind, and focuses on the consumer and not the producer. This is very different from a problem led approach. By moving us firmly away from the perspective of product development, this approach is much better suited to actually finding out who your customers are and what they will pay for.
So far I have introduced a lot of different ways for thinking creatively such as getting the most out of brainstorms, asking questions and generally navigating your way through the creative thinking process. Today I’m going to walk through a framework for actually doing all f the steps you need to think creatively, and for getting something of value out the other side. The framework I’m going to walk through is called the Productive Thinking Model
Some models for creative thinking bring together logical and creative thinking, maybe using logical analysis to understand the problem and some sort of magic to come up with the ideas. Whilst earlier models relied largely on incubation and a flash of insight to come up with the creative magic, I prefer to open up out tool bag of creative thinking tools so we can be creative on purpose.