That’s right world, watch out. It’s Pinterest meets Instagram but for weddings or sandwiches or something. Actually we’re not really sure yet but its going to be a cloud based, social web app and its going to be local…with some wiki stuff. It’s the web app you never knew you wanted
Vooza is a mock startup poking fun at some of the latest buzz words in the startup industry. Posted as a series of short clips, the team have made fun of standup meetings, business model pivots, and the use of hype and buzzwords to launch non existent businesses. It’s also a quite brilliant marketing campaign for a string of legitimate value propositions. Look closely along their timeline and you’ll see Brand Bucket (a site where you can buy a ready to go logo, domain and company name for a couple of grand), Grasshopper (a virtual telephone network for small and medium sized enterprises) and a plug from the web hosting company the site uses.
So what’s so good about it?
- The clips are funny. Really funny. Which means they’ve driven millions of visits to the site
- The subject material is all startup based, neatly targeting the primary customer segments for the value propositions they are actually promoting
- The site is on autoplay, and before you know it you’ve watched a genuine value proposition and are back on the funnies again
- The clips are smart and the site is well linked to from big names like CNN, Huffington Post and the like. They get the material, understand their business and have persuaded some very big names that they are worth looking at. Instant credibility
If you haven’t seen the Vooza volcano yet, go check it out. If nothing else, the Radimparency clip will make you question the true genius of the pivot. When is a pivot a smart strategic play and when is it a random change made by a business with absolutely no idea? Enjoy