Feel the Pain

I’ve talked a bit about value proposition design recently, and the need to get out of the building and find out what your customers really want. But what if this isn’t enough? And why is it that so many stories of inventors getting out of the building have  customers do the exact opposite of what was…

Using Five Whys to find Customer Jobs

If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it (Albert Einstein) Making sure you are solving the right problem is THE most important part of business model innovation. In terms of developing your value proposition, this means spending time discovering which…

Creativity and Business Model Innovation (part 2)

This week I am looking at different ways we can put the innovation back into business model innovation. Taking the approach that creativity in thinking can be done deliberately, I’m applying various deliberate creative thinking techniques to what is now becoming the familiar area of business model generation, lean startups and customer development. Last week…

Focus your MVP right

Thanks to Anthill for this wonderful footage of Bruce Lee playing ping pong with nun chucks! Yes you heard that right, nun chucks no less. Shot in the 1960s and reused in a desperate attempt by Nokia to boost sales for their N96 phone, this short film shows what can be achieved with a life time…

validation board

Validating a Value Proposition

There seem to be a ton of products starting to emerge for developing business model canvases, and running lean customer discovery experiments. This one in particular caught my eye: How Trevor Saved $10,000 and 6 Months With the Validation Board This great story takes us through Trevor’s efforts at launching a business focused on getting…